Scraping Online Communities for your Outreach Campaigns

Online communities offer a wealth of intelligence for blog owners and business owners alike.

Exploring the data within popular communities will help you to understand who the major influencers are, what content is popular and who are the key content aggregators within your niche.

This is all fair and well to talk about, but is it feasible to be manually sorting through online communities to find this information out? Probably not.

This is where data scraping comes in.
What is Scraping and What Can it do?

I’m not going to go into great detail on what data scraping actually means, but to simplify this, here’s a definition from the Wikipedia page:

    “Data scraping is a technique in which a computer program extracts data from human-readable output coming from another program.”

Let me explain this with a little example…

Imagine a huge community full of individuals within your industry. Each person within the community has a personal profile page that contains information about their interests, contact details, social profiles, etc.

If you were tasked with gathering all of this data on all of the individuals then you might start to hyperventilating at the thought of all the copy and pasting you’d need to do.

Well, an alternative is to scrape all of this content so that you can automate all of this process and easily export all of this information into a manageable, more consumable format in a matter of seconds. It’d be pretty awesome, right?
Luckily for you, I’m going to show you how to do just that!
The Example of Inbound.org

Recently, I wanted to gather a list of digital marketers that were fairly active on social media and shared a lot of content online within communities. These people were going to be some of my core targets to get content from the blog in front of.

To do this, I first found some active communities online where these types of individuals hang out. Being a digital marketer myself, this process was fairly easy and I chose Inbound.org as my starting place.

Scoping out Data Requirements
Each community is different and you’ll be able to gather varying information within each.

The place to look for this information is within the individual user profile pages. This is usually where the contact information or links to social media accounts are likely to be displayed.

For this particular exercise, I wanted to gather the following information:

    Full name
    Job title
    Company name and URL
    Location
    Personal website URL
    Twitter URL, handle and follower/following stats
    Google+ URL, follower count and list of contributor URLs
    Profile image URL
    Facebook URL
    LinkedIn URL

With all of this information I’ll be able to get a huge amount of intelligence about the community members. I’ll also have a list of social media accounts to add and engage with.
On top of this, with all the information on their websites and sites that they write for, I’ll have a wealth of potential link building prospects to work on.

Inbound.org Profiles

You’ll see in the above screenshot that a few of the pieces of data are available to see on the Inbound.org user profiles. We’ll need to get the other bits of information from the likes of Twitter and Google+, but this will all stem from the scraping of Inbound.org.

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Scraping the Data

The idea behind this is that we can set up a template based on one of the user profiles and then automate the data gathering across the rest of the profiles on the site.

This is where you’ll need to install the SEO Tools plugin for Excel (it’s free). If you’ve not used this plugin before, don’t worry – I’ve put together a full tutorial here.

Once you’ve installed the plugin, you’re good to go on the actual scraping side of things…
Quick Note: Don’t worry if you don’t have a good knowledge of coding – you don’t need it. All you’ll need is a very basic understanding of reading some code and some basic Excel skills.

To begin with, you’ll need to do a little Excel admin. Simply add in some column titles based around the data that you’re gathering. For example, with my example of Inbound.org, I had, ‘Name’, ‘Position’, ‘Company’, ‘Company URL’, etc. which you can see in the screenshot below. You’ll also want to add in a sample profile URL to work on building the template around.

spreadsheet admin
Now it’s time to start getting hands on with XPath.
How to Use XPathOnURL()

This handy little formula is made possible within Excel by the SEO Tools plugin. Now, I’m going to keep this very basic because there are loads of XPath tutorials available online that can go into the very advanced queries that are possible to use.

For this, I’m simply going to show you how to get the data we want and you can have a play around yourself afterwards (you can download the full template at the end of this post).

Here’s an example of an XPath query that gathers the name of the person within the profile that we’re scraping:

=XPathOnUrl(A2, "//*[@id='user-profile']/h2")

A2 is simply referencing the cell that contains the URL that we’re scraping. You’ll see in the screenshot above that this is Jason Acidre’s profile page.

The next part of the formula is the XPath.

What this essentially says is to scrape through the HTML to find a tag that has ‘user-profile’ id attached to it. This could be a div, span, a or whatever.

Once it’s found this tag, it then needs to look at the first h2 tag within this area and grab the text within it. This is Jason’s name, which you’ll see in the screenshot below of the code:

website code

Don’t be put off at this stage because you don’t need to go manually trawling through code to build these queries, there’s a much simpler way.

The easiest way to do this is by right-clicking on the element you want to scrape on the webpage (within Chrome); for example, on Inbound.org, this would be the profile name. Now click ‘Inspect element’.

inspect element

The developer tools window should now appear at the bottom of your browser (or in a separate window). Within that, you should see the element that you’ve drilled down on.

All you need to do now is right-click on it and press ‘Copy XPath’.
copy XPath

This will now copy the XPath code for your Excel formula to the clipboard. You’ll just need to add in the first part of the query, i.e. =XPathOnUrl(A2,

You can then paste in the copied XPath after this and add a closing bracket.

Note: When you use ‘Copy XPath’ it will wrap some parts of the code in double apostrophes (“) which you’ll need to change to single apostrophes. You’ll also need to wrap the copied XPath in double apostrophes.

Your finished code will look like this:
=XPathOnUrl(A2, "//*[@id='user-profile']/h2")

You can then apply this formula against any Inbound.org profile and it will automatically grab the user’s full name. Pretty good, right?

Check out the full video tutorial below that I’ve put together that talks you through this whole process:

[sws_blue_box box_size=””] Want more useful video tutorials? Subscribe to my YouTube channel now![/sws_blue_box]

XPath Examples for Grabbing Other Data

As you’re probably starting to see, this technique could be scaled across any website online. This makes big data much more attainable and gives you the kind of results that an expensive paid tool would offer without any of the cost – bonus!

Here’s a few more examples of XPath that you can use in conjunction with the SEO Tools plugin within Excel to get some handy information.

Twitter Follower Count

If you want to grab the number of followers for a Twitter user then you can use the following formula. Simply replace A2 with the Twitter profile URL of the user you want data on. Just a quick word of warning with this one; it looks like it’s really long and complicated, but really I’ve just used another Excel formula to snip of the text ‘followers’ from the end.

=RIGHT(XPathOnUrl(D57,"//li[@class='ProfileNav-item ProfileNav-item--followers']"),LEN(XPathOnUrl(D57,"//li[@class='ProfileNav-item ProfileNav-item--followers']"))-10)

Google+ Follower Count

Like with the Twitter follower formula, you’ll need to replace A2 with the full Google+ profile URL of the user you want this data for.

=XPathOnUrl(H67,"//span[@class='BOfSxb']")

List of ‘Contributor to’ URLs

I don’t think I need to tell you the value of pulling in a list of websites that someone contributes content to. If you do want to know then check out this post that I wrote.

This formula is a little more complex than the rest. This is because I’m pulling in a list of URLs as opposed to just one entity. This requires me to use the StringJoin function to separate all of the outputs with a comma (or whatever character you’d like).

Also, you may notice that there is an additional section to the XPath query, “href”. This pulls in the link within the specific code block instead of the text.

As you’ll see in the full Inbound.org scraper template that I’ve made, this is how I pull in the Twitter, Google+, Facebook and LinkedIn profile links.

You’ll want to replace A2 with the Google+ profile URL of the person you wish to gather data on.

=StringJoin(", ",XPathOnUrl(A2,"//a[@rel='contributor-to nofollow']","href"))

Twitter Profile Image URL
If you want to get a large version of someone’s Twitter profile image then I’ve got just the thing for you.
Again, you’ll just need to substitute A2 with their Twitter profile URL.
=XPathOnUrl(A2,"//*[@class='profile-picture media-thumbnail js-tooltip']","data-resolved-url-large")


Some Findings from the Data I’ve Gathered

With all big data sets will come some interesting findings. Here’s a few little things that I’ve found from the top 100 influential users on Inbound.org.

average followers chart

The chart above maps out the average number of followers that the top 100 users have on both Twitter (12,959) and Google+ (9,601). As well as this, it shows the average number of users that they follow on Twitter (1,363).

The next thing that I’ve looked at is the job titles of the top 100 users. You can see the most common occurrences of terms within the tag cloud below:

Job titlesFinally, I had a look through all of the domains listed within each of the top 100 Inbound.org users’ Google+ ‘contributor to’ sections and mapped out the most frequently mentioned sites.

Here’s the spread of domains that were the most popular to be contributed to:

domain frequency
It Doesn’t Stop There

As you’ve probably gathered, this can be scaled out across pretty much any community/forum/directory/website online.

With this kind of intelligence in your armoury, you’ll be able to gather more intelligence on your targets and increase the effectiveness of your outreach campaigns dramatically.

Also, as promised, you can download my full Inbound.org scraper template below:

[sdfile url=”http://www.matthewbarby.com/goodies/MatthewBarby-Inbound-Scraper.xlsx” redirect=”http://www.matthewbarby.com/thanks-downloading-inbound-scraper/”]

TL;DR

    Online communities hold valuable data on your target audiences – use it!
    Scale out your intelligence gathering by brushing up on your XPath.
    Download my Inbound.org scraper template and let it work its magic.

Source: http://www.matthewbarby.com/scraping-communities-with-xpath/

Web Data Extraction: driving data your way

Most businesses rely on the web to gather data such as product specifications, pricing information, market trends, competitor information, and regulatory details. More often than not, companies collect this data manually—a process that not only takes a significant amount of time, but also has the potential to introduce costly errors.

By automating data extraction, you're able to free yourself (and your pointer finger) from hours of copy/pasting, eliminate human errors, and focus on the parts of your job that make you feel great.

Web data extraction: What it is, why it's used, and how to get it right on an ongoing basis

Web data extraction, screen scraping, web harvesting—while these terms may have different connotations they all essentially point to the same thing: plucking data from the web and populating it in an organized way in another place for further analysis or more focused use. In an era where “big data” has become a commonplace concept, the appeal of web data extraction has grown; it’s an extremely efficient alternative to web browsing, and culls very specific data for a focused purpose.

How it's used

While each company’s needs vary, data extraction is often used for:

    Competitive intelligence, including web popularity, social perception, other sites linking to them, and placement of competitor advertisements

    Gathering financial data including stock market movement, product pricing, and more

    Creating continuity between price sheets and online websites, catalogs, or inventory databases

    Capturing product specifications like dimensions, color, and materials

    Pulling tabular data from multiple sources for in-depth analysis

Interestingly, some people even find that web data extraction can aid them in their leisure time as well, pulling data from blogs and websites that pertain to their hobbies or interests, and creating their own library of organized information on a topic. Perhaps, for instance, you want a list of all the designers that George Clooney wears (hey- we won’t question what you do in your free time). By using web scraping tools, you could automatically extract this type of data from, say, a fashion blogger who follows celebrity style, and create your own up-to-date shopping list of items.

How it's done

When you think of gathering data from the web, you should mentally juxtapose two different images: one of gathering a bucket of sand one grain at a time, and one of filling a bucket with a shovel that has the perfect scoop size to fill it completely in one sitting. While clearly the second method makes the most sense, the majority of web data extraction happens much like the first process--manually, and slowly.

Let’s take a look at a few different ways organizations extract data today.

The least productive way: manually

While this method is the least efficient, it’s also the most widespread. On the plus side, you need to learn absolutely nothing except “Ctrl+C/V” to use this method, which explains why it is the generally preferred method, despite the hours of time it can take. Imagine, for instance, managing a sales spreadsheet that keeps inventory up to date so that the information can be properly disseminated to a global sales team. Not only does it take a significant amount of time to update the spreadsheet with information from, say, your internal database and manufacturer’s website, but information may change rapidly, leaving sales reps with inaccurate information regardless.

Finding someone in the organization with a talent for programming languages like Python

Generally, automating a task without dedicated automation software requires programming, and therefore an internal resource with a solid familiarity with programming languages to create the task and corresponding script. While most organizations do, in fact, have a resource in IT or engineering with this type of ability, it often doesn’t seem like a worthy time investment for that person to derail the initiatives he or she is working on to automate web data extraction. Additionally, if companies do choose to automate using in-house resources, that person will find himself beholden to a continuing obligation, since he or she will need to adjust scripting if web objects and attributes change, disabling the task.

Outsourcing via Elance or oDesk

Unless there is a dedicated resource ready to automate and maintain data extraction processes (and most organizations wouldn’t necessarily choose to use their in-house employee time this way), companies might turn to outsourcing companies such as Elance or oDesk to hire contract help. While this is an effective way to automate a task using a resource that has a level of acumen in automation, it represents an additional cost--be it one time or on a regular basis as data extraction requirements change or increase.

Using Excel web queries

Since more often than not, data extracted from the web is often populated into an Excel spreadsheet, it’s no wonder that Excel includes web query tools expressly for that purpose. These tools are particularly useful in pulling tabular data from a website (such as product specifications, legal codes, stock prices, and a host of other information) and automatically pushing the data into a spreadsheet. Excel queries do have limitations and a learning curve, however, particularly when creating dynamic web queries. And clearly, if you’re hoping to populate the information in other sources, such as external databases, there is yet another level of difficulty to navigate.

How automation simplifies web data extraction

Culling web data quickly

Using automation is the simplest way to extract web data. As you execute the steps necessary to perform the task one time, a macro recorder captures each action, automatically generates an easily-editable script, and lets you specify how often you would like to repeat the task, and at what speed.

Maintaining the highest level of accuracy

With humans copy/pasting data, or comparing between multiple screens and entering data manually into a spreadsheet, you’re likely to run into accuracy issues (sometimes directly proportionate to the amount of time spent on the task and amount of coffee in the office!) Automation software ensures that “what you see is what you get,” and that data is picked up from the web and put back down where you want it without a hitch.

Storing web data in your preferred format

Not only can you accurately transfer data with automation software, you can also ensure that it’s populated into spreadsheets or databases in the format you prefer. Rather than simply dumping the data into a spreadsheet, you can ensure that the right information is put into the proper column, row, field, and style (think, for instance, of the difference between writing a birth date as “03/13/1912” and “12/3/13”).

Simplifying data analysis

Automation software allows you to aggregate data from disparate sources or enormous stockpiles of structured or unstructured data in a way that makes sense for your business analysis needs. This way, the majority of employees in an organization can perform some level of analysis on their own, making it easier to surface information that informs business decisions.

Reacting to changes without a hitch

Because automation software is built to recognize icons, images, symbols, and other objects regardless of their position on a screen, it can automate processes in a self-perpetuating manner. For example, let’s say you automate data retrieval from a certain chart on a retailer’s website without automation software. If the retailer decides to move that object to another area of the screen, your task would no longer produce accurate results (or work at all), leaving you to make changes to the script (or find someone who can), or re-record the task altogether. With image recognition capabilities, however, the system “memorizes” the object itself, not merely its coordinates, so that the task can continue to run irrespective of changes.

The wide sweeping appeal of automation software

Companies often pick a comprehensive automation solution not only because of its ability to effectively automate any web data extraction task, but also because it goes beyond data extraction. Automation software can permeate into other areas of the business as well, making tasks such as application integration, data migration, IT processes, Excel automation, testing, and routine tasks such as launching applications or formatting files faster and more accurate. Because it requires no programming experience to use, adoption rates are higher and businesses get more “bang for their buck.”

Almost any organization can benefit from using automation software, particularly as they grow and scale. If you are looking to quit “moving grains of sand” and start claiming back time in your day, there are a few steps you can take:

 Watch a short video that shows how web data extraction is done with automation software

 Download a free trial and start reaping the benefits of downloading even just a couple of tasks today.

 See how tasks are automated with our short, step-by-step how-to-sheets (and then give it a try yourself!)

Source: https://www.automationanywhere.com/web-data-extraction

Web Scraping for Fun & Profit

There’s a number of ways to retrieve data from a backend system within mobile projects. In an ideal world, everything would have a RESTful JSON API – but often, this isn’t the case.Sometimes, SOAP is the language of the backend. Sometimes, it’s some proprietary protocol which might not even be HTTP-based. Then, there’s scraping.

Retrieving information from web sites as a human is easy. The page communicates information using stylistic elements like headings, tables and lists – this is the communication protocol of the web. Machines retrieve information with a focus on structure rather than style, typically using communication protocols like XML or JSON. Web scraping attempts to bridge this human protocol into a machine-readable format like JSON. This is what we try to achieve with web scraping.

As a means of getting to data, it don’t get much worse than web scraping. Scrapers were often built with Regular Expressions to retrieve the data from the page. Difficult to craft, impossible to maintain, this means of retrieval was far from ideal. The risks are many – even the slightest layout change on a web page can upset scraper code, and break the entire integration. It’s a fragile means for building integrations, but sometimes it’s the only way.

Having built a scraper service recently, the most interesting observation for me is how far we’ve come from these “dark days”. Node.js, and the massive ecosystem of community built modules has done much to change how these scraper services are built.

Effectively Scraping Information

Websites are built on the Document Object Model, or DOM. This is a tree structure, which represents the information on a page.By interpreting the source of a website as a DOM, we can retrieve information much more reliably than using methods like regular expression matching. The most popular method of querying the DOM is using jQuery, which enables us to build powerful and maintainable queries for information. The JSDom Node module allows us to use a DOM-like structure in serverside code.

For purpose of Illustration, we’re going to scrape the blog page of FeedHenry’s website. I’ve built a small code snippet that retrieves the contents of the blog, and translates it into a JSON API. To find the queries I need to run, first I need to look at the HTML of the page. To do this, in Chrome, I right-click the element I’m looking to inspect on the page, and click “Inspect Element”.

Screen Shot 2014-09-30 at 10.44.38

Articles on the FeedHenry blog are a series of ‘div’ elements with the ‘.itemContainer’ class

Searching for a pattern in the HTML to query all blog post elements, we construct the `div.itemContainer` query. In jQuery, we can iterate over these using the .each method:

var posts = [];

$('div.itemContainer').each(function(index, item){

  // Make JSON objects of every post in here, pushing to the posts[] array

});

From there, we pick off the heading, author and post summary using a child selector on the original post, querying the relevant semantic elements:

    Post Title, using jQuery:

    $(item).find('h3').text()trim() // trim, because titles have white space either side

    Post Author, using jQuery:

    $(item).find('.catItemAuthor a').text()

    Post Body, using jQuery:

    $(item).find('p').text()

Adding some JSDom magic to our snippet, and pulling together the above two concept (iterating through posts, and picking off info from each post), we get this snippet:

var request = require('request'),

jsdom = require('jsdom');

jsdom.env(

  "http://www.feedhenry.com/category/blog",

  ["http://code.jquery.com/jquery.js"],

  function (errors, window) {

    var $ = window.$, // Alias jQUery

    posts = [];

    $('div.itemContainer').each(function(index, item){

      item = $(item); // make queryable in JQ

      posts.push({

        heading : item.find('h3').text().trim(),

        author : item.find('.catItemAuthor a').text(),

        teaser : item.find('p').text()

      });

    });

    console.log(posts);

  }

);

A note on building CSS Queries

As with styling web sites with CSS, building effective CSS queries is equally as important when building a scraper. It’s important to build queries that are not too specific, or likely to break when the structure of the page changes. Equally important is to pick a query that is not too general, and likely to select extra data from the page you don’t want to retrieve.

A neat trick for generating the relevant selector statement is to use Chrome’s “CSS Path” feature in the inspector. After finding the element in the inspector panel, right click, and select “Copy CSS Path”. This method is good for individual items, but for picking repeating patterns (like blog posts), this doesn’t work though. Often, the path it gives is much too specific, making for a fragile binding. Any changes to the page’s structure will break the query.

Making a Re-usable Scraping Service

Now that we’ve retrieved information from a web page, and made some JSON, let’s build a reusable API from this. We’re going to make a FeedHenry Blog Scraper service in FeedHenry3. For those of you not familiar with service creation, see this video walkthrough.

We’re going to start by creating a “new mBaaS Service”, rather than selecting one of the off-the-shelf services. To do this, we modify the application.js file of our service to include one route, /blog, which includes our code snippet from earlier:

// just boilerplate scraper setup

var mbaasApi = require('fh-mbaas-api'),

express = require('express'),

mbaasExpress = mbaasApi.mbaasExpress(),

cors = require('cors'),

request = require('request'),

jsdom = require('jsdom');

var app = express();

app.use(cors());

app.use('/sys', mbaasExpress.sys([]));

app.use('/mbaas', mbaasExpress.mbaas);

app.use(mbaasExpress.fhmiddleware());

// Our /blog scraper route

app.get('/blog', function(req, res, next){

  jsdom.env(

    "http://www.feedhenry.com/category/blog",

    ["http://code.jquery.com/jquery.js"],

    function (errors, window) {

      var $ = window.$, // Alias jQUery

      posts = [];

      $('div.itemContainer').each(function(index, item){

        item = $(item); // make queryable in JQ

        posts.push({

          heading : item.find('h3').text().trim(),

          author : item.find('.catItemAuthor a').text(),

          teaser : item.find('p').text()

        });

      });

      return res.json(posts);

    }

  );

});

app.use(mbaasExpress.errorHandler());

var port = process.env.FH_PORT || process.env.VCAP_APP_PORT || 8001;

var server = app.listen(port, function() {});

We’re also going to write some documentation for our service, so we (and other developers) can interact with it using the FeedHenry discovery console. We’re going to modify the README.md file to document what we’ve just done using API Blueprint documentation format:

# FeedHenry Blog Web Scraper

This is a feedhenry blog scraper service. It uses the `JSDom` and `request` modules to retrieve the contents of the FeedHenry developer blog, and parse the content using jQuery.

# Group Scraper API Group

# blog [/blog]

Blog Endpoint

## blog [GET]

Get blog posts endpoint, returns JSON data.

+ Response 200 (application/json)

    + Body

            [{ blog post}, { blog post}, { blog post}]

We can now try out the scraper service in the studio, and see the response:

Scraping – The Ultimate in API Creation?

Now that I’ve described some modern techniques for effectively scraping data from web sites, it’s time for some major caveats. First,  WordPress blogs like ours already have feeds and APIs available to developers - there’s no need to ever scrape any of this content. Web Scraping is not a replacement for an API. It should be used only as a last resort, after every endeavour to discover an API has already been made. Using a web scraper in a commercial setting requires much time set aside to maintain the queries, and an agreement with the source data is being scraped on to alert developers in the event the page changes structure.

With all this in mind, it can be a useful tool to iterate quickly on an integration when waiting for an API, or as a fun hack project.

Source: http://www.feedhenry.com/web-scraping-fun-profit/

Get started with screenscraping using Google Chrome’s Scraper extension

How do you get information from a website to a Excel spreadsheet? The answer is screenscraping. There are a number of softwares and plattforms (such as OutWit Hub, Google Docs and Scraper Wiki) that helps you do this, but none of them are – in my opinion – as easy to use as the Google Chrome extension Scraper, which has become one of my absolutely favourite data tools.

What is a screenscraper?

I like to think of a screenscraper as a small robot that reads websites and extracts pieces of information. When you are able to unleash a scraper on hundreads, thousands or even more pages it can be an incredibly powerful tool.

In its most simple form, the one that we will look at in this blog post, it gathers information from one webpage only.

Google Chrome’s Scraper

Scraper is an Google Chrome extension that can be installed for free at Chrome Web Store.

Image

Now if you installed the extension correctly you should be able to see the option “Scrape similar” if you right-click any element on a webpage.

The Task: Scraping the contact details of all Swedish MPs

Image

This is the site we’ll be working with, a list of all Swedish MPs, including their contact details. Start by right-clicking the name of any person and chose Scrape similar. This should open the following window.

Understanding XPaths

At w3schools you’ll find a broader introduction to XPaths.

Before we move on to the actual scrape, let me briefly introduce XPaths. XPath is a language for finding information in an XML structure, for example an HTML file. It is a way to select tags (or rather “nodes”) of interest. In this case we use XPaths to define what parts of the webpage that we want to collect.

A typical XPath might look something like this:

    //div[@id="content"]/table[1]/tr

Which in plain English translates to:

    // - Search the whole document...

    div[@id="content"] - ...for the div tag with the id "content".

    table[1] -  Select the first table.

    tr - And in that table, grab all rows.

Over to Scraper then. I’m given the following suggested XPath:

    //section[1]/div/div/div/dl/dt/a

The results look pretty good, but it seems we only get names starting with an A. And we would also like to collect to phone numbers and party names. So let’s go back to the webpage and look at the HTML structure.

Right-click one of the MPs and chose Inspect element. We can see that each alphabetical list is contained in a section tag with the class “grid_6 alpha omega searchresult container clist”.

 And if we open the section tag we find the list of MPs in div tags.

We will do this scrape in two steps. Step one is to select the tags containing all information about the MPs with one XPath. Step two is to pick the specific pieces of data that we are interested in (name, e-mail, phone number, party) and place them in columns.

Writing our XPaths

In step one we want to try to get as deep into the HTML structure as possible without losing any of the elements we are interested in. Hover the tags in the Elements window to see what tags correspond to what elements on the page.

In our case this is the last tag that contains all the data we are looking for:

    //section[@class="grid_6 alpha omega searchresult container clist"]/div/div/div/dl

Click Scrape to test run the XPath. It should give you a list that looks something like this.

Scroll down the list to make sure it has 349 rows. That is the number of MPs in the Swedish parliament. The second step is to split this data into columns. Go back to the webpage and inspect the HTML code.

I have highlighted the parts that we want to extract. Grab them with the following XPaths:

    name: dt/a
    party: dd[1]
    region: dd[2]/span[1]
    seat: dd[2]/span[2]
    phone: dd[3]
    e-mail: dd[4]/span/a

Insert these paths in the Columns field and click Scrape to run the scraper.

Click Export to Google Docs to get the data into a spreadsheet.

Source: http://dataist.wordpress.com/2012/10/12/get-started-with-screenscraping-using-google-chromes-scraper-extension/

Screen-scraping with WWW::Mechanize

Screen-scraping is the process of emulating an interaction with a Web site - not just downloading pages, but filling out forms, navigating around the site, and dealing with the HTML received as a result. As well as for traditional lookups of information - like the example we'll be exploring in this article - we can use screen-scraping to enhance a Web service into doing something the designers hadn't given us the power to do in the first place. Here's an example:

I do my banking online, but get quickly bored with having to go to my bank's site, log in, navigate around to my accounts and check the balance on each of them. One quick Perl module (Finance::Bank::HSBC) later, and now I can loop through each of my accounts and print their balances, all from a shell prompt. Some more code, and I can do something the bank's site doesn't ordinarily let me - I can treat my accounts as a whole instead of individual accounts, and find out how much money I have, could possibly spend, and owe, all in total.

Another step forward would be to schedule a crontab every day to use the HSBC option to download a copy of my transactions in Quicken's QIF format, and use Simon Cozens' Finance::QIF module to interpret the file and run those transactions against a budget, letting me know whether I'm spending too much lately. This takes a simple Web-based system from being merely useful to being automated and bespoke; if you can think of how to write the code, then you can do it. (It's probably wise for me to add the caveat, though, that you should be extremely careful working with banking information programatically, and even more careful if you're storing your login details in a Perl script somewhere.)

Back to screen-scrapers, and introducing WWW::Mechanize, written by Andy Lester and based on Skud's WWW::Automate. Mechanize allows you to go to a URL and explore the site, following links by name, taking cookies, filling in forms and clicking "submit" buttons. We're also going to use HTML::TokeParser to process the HTML we're given back, which is a process I've written about previously.

The site I've chosen to demonstrate on is the BBC's Radio Times site, which allows users to create a "Diary" for their favorite TV programs, and will tell you whenever any of the programs is showing on any channel. Being a London Perl M[ou]nger, I have an obsession with Buffy the Vampire Slayer. If I tell this to the BBC's site, then it'll tell me when the next episode is, and what the episode name is - so I can check whether it's one I've seen before. I'd have to remember to log into their site every few days to check whether there was a new episode coming along, though. Perl to the rescue! Our script will check to see when the next episode is and let us know, along with the name of the episode being shown.

Here's the code:

  #!/usr/bin/perl -w
  use strict;
  use WWW::Mechanize;
  use HTML::TokeParser;

If you're going to run the script yourself, then you should register with the Radio Times site and create a diary, before giving the e-mail address you used to do so below.

  my $email = ";
  die "Must provide an e-mail address" unless $email ne ";

We create a WWW::Mechanize object, and tell it the address of the site we'll be working from. The Radio Times' front page has an image link with an ALT text of "My Diary", so we can use that to get to the right section of the site:

  my $agent = WWW::Mechanize->new();
  $agent->get("http://www.radiotimes.beeb.com/");
  $agent->follow("My Diary");

The returned page contains two forms - one to allow you to choose from a list box of program types, and then a login form for the diary function. We tell WWW::Mechanize to use the second form for input. (Something to remember here is that WWW::Mechanize's list of forms, unlike an array in Perl, is indexed starting at 1 rather than 0. Our index is, therefore,'2.')

  $agent->form(2);

Now we can fill in our e-mail address for the '<INPUT name="email" type="text">' field, and click the submit button. Nothing too complicated.

  $agent->field("email", $email);
  $agent->click();

WWW::Mechanize moves us to our diary page. This is the page we need to process to find the date details from. Upon looking at the HTML source for this page, we can see that the HTML we need to work through is something like:

  <input>
  <tr><td></td></tr>
  <tr><td></td><td></td><td class="bluetext">Date of episode</td></tr>
  <td></td><td></td>
  <td class="bluetext"><b>Time of episode</b></td></tr>
  <a href="page_with_episode_info"></a>

This can be modeled with HTML::TokeParser as below. The important methods to note are get_tag - which will move the stream on to the next opening for the tag given - and get_trimmed_text, which returns the text between the current and given tags. For example, for the HTML code "<b>Bold text here</b>", my $tag = get_trimmed_text("/b") would return "Bold text here" to $tag.

Also note that we're initializing HTML::TokeParser on '\$agent->{content}' - this is an internal variable for WWW::Mechanize, exposing the HTML content of the current page.

  my $stream = HTML::TokeParser->new(\$agent->{content});
  my $date;
    # <input>
  $stream->get_tag("input");
  # <tr><td></td></tr><tr>
  $stream->get_tag("tr"); $stream->get_tag("tr");
  # <td></td><td></td>
  $stream->get_tag("td"); $stream->get_tag("td");
  # <td class="bluetext">Date of episode</td></tr>
  my $tag = $stream->get_tag("td");
  if ($tag->[1]{class} and $tag->[1]{class} eq "bluetext") {
      $date = $stream->get_trimmed_text("/td");
      # The date contains '&nbsp;', which we'll translate to a space.
      $date =~ s/\xa0/ /g;
  }
   # <td></td><td></td>
  $stream->get_tag("td");
  # <td class="bluetext"><b>Time of episode</b> 
  $tag = $stream->get_tag("td");
  if ($tag->[1]{class} eq "bluetext") {
      $stream->get_tag("b");
      # This concatenates the time of the showing to the date.
      $date .= ", from " . $stream->get_trimmed_text("/b");
  }
  # </td></tr><a href="page_with_episode_info"></a>
  $tag = $stream->get_tag("a");
  # Match the URL to find the page giving episode information.
  $tag->[1]{href} =~ m!src=(http://.*?)'!;

We have a scalar, $date, containing a string that looks something like "Thursday 23 January, from 6:45pm to 7:30pm.", and we have an URL, in $1, that will tell us more about that episode. We tell WWW::Mechanize to go to the URL:

  $agent->get($1);

The navigation we want to perform on this page is far less complex than on the last page, so we can avoid using a TokeParser for it - a regular expression should suffice. The HTML we want to parse looks something like this:

  <br><b>Episode</b><br>  The Episode Title<br>

We use a regex delimited with '!' in order to avoid having to escape the slashes present in the HTML, and store any number of alphanumeric characters after some whitespace, all between <br> tags after the Episode header:

  $agent->{content} =~ m!<br><b>Episode</b><br>\s+?(\w+?)<br>!;

$1 now contains our episode, and all that's left to do is print out what we've found:

  my $episode = $1;
  print "The next Buffy episode ($episode) is on $date.\n";

And we're all set. We can run our script from the shell:

  $ perl radiotimes.pl

  The next Buffy episode (Gone) is Thursday Jan. 23, from 6:45 to 7:30 p.m.
I hope this gives a light-hearted introduction to the usefulness of the modules involved. As a note for your own experiments, WWW::Mechanize supports cookies - in that the requestor is a normal LWP::UserAgent object - but they aren't enabled by default. If you need to support cookies, then your script should call "use HTTP::Cookies; $agent->cookie_jar(HTTP::Cookies->new);" on your agent object in order to enable session-volatile cookies for your own code.
Happy screen-scraping, and may you never miss a Buffy episode again.

Source: http://www.perl.com/pub/2003/01/22/mechanize.html

Big Data Democratization via Web Scraping

Big Data Democratization via Web Scraping

If  we had to put democratization of data inline with the classroom definition of democracy, it would read- Data by the people, for the people, of the people. Makes a lot of sense, doesn’t it? It resonates with the generic feeling we have these days with respect to easy access to data for our daily tasks. Thanks to the internet revolution, and now the social media.

Big-data-crawling

Big Data web Crawling

By the people- most of the public data on the web is a user group’s sentiments, analyses and other information.

Of the people- Although the “of” here does not literally mean that the data is owned, all such data on the internet either relates to the user group itself or its views on things.

For the people- Most of this data is presented via channels (either social media, news, etc.) for public benefit be it travel tips, daily news feeds, product price comparisons, etc.

Essentially, data democratization has come to mean that by leveraging cloud computing, data that’s mostly user-generated on the internet has become accessible by all industries- big or small for their own internal use (commercial or not). This democratization has been put to use for unearthing hidden patterns from big blobs of datasets. Use cases have evolved with the consumer internet landscape and Big Data is now being used for various other means quite unanticipated.

With respect to the democratization, we’ve also heard enough about how data analytics is paving way beyond data analysts within companies and becoming available to even the non-tech-savvies. But did anyone mention DaaS providers who aid in the very first phase of data acquisition? Data scraping or web crawling (whatever your lingo is) has come to become an indivisible part of data democratization, especially when talking large-scale. The first step into bringing the public data to use is acquiring it which is where setting up web crawlers internally or partnering with DaaS providers comes to play. This blog guides towards making a choice. Its not always all the data that companies crunch or should crunch from the web. There’s obviously certain channels that are of more interest to the community than the rest and there lies the barrier- to identify sources of higher ROI and acquire data in a machine-readable format.

DaaS providers usually come to help with the entire data acquisition pipeline- starting from picking the right sources through crawl, extraction, dedup as well as data normalization based on specific requirements. Once the data has been acquired, its most likely published on another channel. Such network effect bolsters the democracy.

Steps in Data Acquisition Pipeline

crawl-extract-norm

Note- PromptCloud only delivers structured data as per the schema provided.

So while democratization may refer to easy access of computing resources in order to draw patterns from Big Data, it could also be analogous to ensuring right data in the right format at right intervals. In fact, DaaS providers have themselves used this democracy to empower it further.

Source:https://www.promptcloud.com/blog/big-data-democratization-using-web-scraping-2/

Why Businesses Need Data Scraping Service?

With the ever-increasing popularity of internet technology there is an abundance of knowledge processing information that can be used as gold if used in a structured format. We all know the importance of information. It has indeed become a valuable commodity and most sought after product for businesses. With widespread competition in businesses there is always a need to strive for better performances.

Taking this into consideration web data scraping service has become an inevitable component of businesses as it is highly useful in getting relevant information which is accurate. In the initial periods data scraping process included copying and pasting data information which was not relevant because it required intensive labor and was very costly. But now with the help of new data scraping tools like Mozenda, it is possible to extract data from websites easily. You can also take the help of data scrapers and data mining experts that scrape the data and automatically keep record of it.

How Professional Data Scraping Companies and Data Mining Experts Device a Solution?

Data Scraping Plan and Solutions

ImageCredit:http://www.loginworks.com/images/newscapingpage/data-as-service-plan.png

Why Data Scraping is Highly Essential for Businesses?

Data scraping is highly essential for every industry especially Hospitality, eCommerce, Research and Development, Healthcare, Financial and data scraping can be useful in marketing industry, real estate industry by scraping properties, agents, sites etc., travel and tourism industry etc. The reason for that is it is one of those industries where there is cut-throat competition and with the help of data scraping tools it is possible to extract useful information pertaining to preferences of customers, their preferred location, strategies of your competitors etc.

It is very important in today’s dynamic business world to understand the requirements of your customers and their preferences. This is because customers are the king of the market they determine the demand. Web data scraping process will help you in getting this vital information. It will help you in making crucial decisions which are highly critical for the success of business. With the help of data scraping tools you can automate the data scraping process which can result in increased productivity and accuracy.

Reasons Why Businesses Opt. For Website Data Scraping Solutions:

Website Scraping
Demand For New Data:

There is an overflowing demand for new data for businesses across the globe. This is due to increase in competition. The more information you have about your products, competitors, market etc. the better are your chances of expanding and persisting in competitive business environment. The manner in which data extraction process is followed is also very important; as mere data collection is useless. Today there is a need for a process through which you can utilize the information for the betterment of the business. This is where data scraping process and data scraping tools come into picture.

ImageCredit:3idatascraping.com
Capitalize On Hot Updates:

Today simple data collection is not enough to sustain in the business world. There is a need for getting up to date information. There are times when you will have the information pertaining to the trends in the market for your business but they would not be updated. During such times you will lose out on critical information. Hence; today in businesses it is a must to have recent information at your disposal.

The more recent update you have pertaining to the services of your business the better it is for your growth and sustenance. We are already seeing lot of innovation happening in the field of businesses hence; it is very important to be on your toes and collect relevant information with the help of data scrapers. With the help of data scrapping tools you can stay abreast with the latest developments in your business albeit; by spending extra money but it is necessary tradeoff in order to grow in your business or be left behind like a laggard.

Analyzing Future Demands:

Foreknowledge about the various major and minor issues of your industry will help you in assessing the future demand of your product / service. With the help of data scraping process; data scrapers can gather information pertaining to possibilities in business or venture you are involved in. You can also remain alert for changes, adjustments, and analysis of all aspects of your products and services.

Appraising Business:

It is very important to regularly analyze and evaluate your businesses. For that you need to evaluate whether the business goals have been met or not. It is important for businesses to know about your own performance. For example; for your businesses if the world market decides to lower the prices in order to grow their customer base you need to be prepared whether you can remain in the industry despite lowering the price. This can be done only with the help of data scraping process and data scraping tools.

Source:http://www.habiledata.com/blog/why-businesses-need-data-scraping-service

Example of Scraping with Selenium WebDriver in C#

In this article I will show you how it is easy to scrape a web site using Selenium WebDriver. I will guide you through a sample project which is written in C# and uses WebDriver in conjunction with the Chrome browser to login on the testing page and scrape the text from the private area of the website.

Downloading the WebDriver

First of all we need to get the latest version of Selenium Client & WebDriver Language Bindings and the Chrome Driver. Of course, you can download WebDriver bindings for any language (Java, C#, Python, Ruby), but within the scope of this sample project I will use the C# binding only. In the same manner, you can use any browser driver, but here I will use Chrome.

After downloading the libraries and the browser driver we need to include them in our Visual

Studio solution:

VS Solution

Creating the scraping program

In order to use the WebDriver in our program we need to add its namespaces:

using OpenQA.Selenium;
using OpenQA.Selenium.Chrome;
using OpenQA.Selenium.Support.UI;

Then, in the main function, we need to initialize the Chrome Driver:

using (var driver = new ChromeDriver())

{

 This piece of code searches for the chromedriver.exe file. If this file is located in a directory different from the directory where our program is executed, then we need to specify explicitly its path in the ChromeDriver constructor.

When an instance of ChromeDriver is created, a new Chrome browser will be started. Now we can control this browser via the driver variable. Let’s navigate to the target URL first:

driver.Navigate().GoToUrl("http://testing-ground.scraping.pro/login");

Then we can find the web page elements needed for us to login in the private area of the website:

var userNameField = driver.FindElementById("usr");
var userPasswordField = driver.FindElementById("pwd");
var loginButton = driver.FindElementByXPath("//input[@value='Login']");

Here we search for user name and password fields and the login button and put them into the corresponding variables. After we have found them, we can type in the user name and the password  and press the login button:

userNameField.SendKeys("admin");
userPasswordField.SendKeys("12345");
loginButton.Click();

At this point the new page will be loaded into the browser, and after it’s done we can scrape the text we need and save it into the file:

var result = driver.FindElementByXPath("//div[@id='case_login']/h3").Text;

File.WriteAllText("result.txt", result);

That’s it! At the end, I’d like to give you a bonus – saving a screenshot of the current page into a file:

driver.GetScreenshot().SaveAsFile(@"screen.png", ImageFormat.Png);

The complete program listing

using System.IO;
using System.Text;
using OpenQA.Selenium;
using OpenQA.Selenium.Chrome;
using OpenQA.Selenium.Support.UI;

namespace WebDriverTest
{
    class Program
    {
        static void Main(string[] args)
        {
            // Initialize the Chrome Driver
            using (var driver = new ChromeDriver())
            {
                // Go to the home page
                driver.Navigate().GoToUrl("http://testing-ground.scraping.pro/login");

                // Get the page elements
                var userNameField = driver.FindElementById("usr");
                var userPasswordField = driver.FindElementById("pwd");
                var loginButton = driver.FindElementByXPath("//input[@value='Login']");

                // Type user name and password
                userNameField.SendKeys("admin");
                userPasswordField.SendKeys("12345");

                // and click the login button
                loginButton.Click();

                // Extract the text and save it into result.txt
                var result = driver.FindElementByXPath("//div[@id='case_login']/h3").Text;
                File.WriteAllText("result.txt", result);

                // Take a screenshot and save it into screen.png
                driver.GetScreenshot().SaveAsFile(@"screen.png", ImageFormat.Png);
            }
        }
    }
}

Also you can download a ready project here.

Conclusion

I hope you are impressed with how easy it is to scrape web pages using the WebDriver. You can naturally press keys and click buttons as you would in working with the browser. You don’t even need to understand what kind of HTTP requests are sent and what cookies are stored; the browser does all this for you. This makes the WebDriver a wonderful tool in the hands of a web scraping specialist.

Source:http://scraping.pro/example-of-scraping-with-selenium-webdriver-in-csharp/

Web Scraping: Business Intelligence

Web scraping is simply getting of information that is both hidden and unhidden from the internet. Web scraping is one of the latest technologies used in harvesting data from WebPages. It has been used to extract useful information for practical and beneficial applications and its interpretation has been tested in decision making. Web scraping is a new term that overshadows the traditional data harvesting technique that was used before. It has been regarded as knowledge discovery in databases for research and even marketing monitoring.

This article explores the various business intelligence ways in which web scraping can be used to be of importance.

Web scraping services has been used by many companies that have a strong customer focus. These companies range from sectors like retail, financial services, and marketing and communication organizations. It quite important to realize that web scraping has great signifies and impact in the varied commercial applications for the better understanding and prediction of the critical data. The data may range from stocks to consumer behaviors. The consumer behaviors are better shown in trends like customer profiles, purchasing and industry analysis among others.

Source:http://www.loginworks.com/blogs/web-scraping-blogs/web-scraping-business-intelligence/

Web Scraping Popularity Soars

The world is stirred because of the ever-growing web scraping success in almost all of its services. Success stories pertaining to the benefits of online data collection in business, research, politics, health, and almost all aspects of human life are endless. With this popularity surge, it has become a hot issue and many are questioning its legality and reliability.

Looking back, this simple harvesting of pertinent data from competitors and the global market in general like anything else started as a non-threatening and advanced form of web research. Eventually, when the benefits begin to manifest and the system improves, many are lured into it that it has become one of the strongest and fastest growing business in the world.

Simple Beginnings

As naturally as a law of life that great things come from small beginnings, data mining was conceived as a process in gaining information, mostly in research. This act of collecting information through the internet was never imagined to be what it has become nowadays.

Source:http://www.loginworks.com/blogs/web-scraping-blogs/web-scraping-popularity-soars/